Dream, Dare, Create… and Repeat, the new book from our founder Sarah Poniatowski

Our founder Sarah Poniatowski releases an inspiring new book : a guide to building a sincere and lasting brand

We are proud to announce the release of a new book by Sarah Poniatowski , the founder of our Maison . More than just a book, this book is the fruit of twenty years of passion, hard work, and creativity, through which she has built a brand. Since its launch in 2002, Sarah has established a unique style—a subtle balance between modernity and timelessness—even giving birth to a color that has become iconic: Sarah Blue.

This book, divided into five parts and forty chapters, is designed as a true guide for those who wish to embark on or reinvent themselves in a professional career that is true to their identity. Beautifully illustrated, it answers the many questions that every creator, entrepreneur, or dreamer asks themselves. Sarah shares the values ​​that guide her: curiosity, perseverance, and above all, sincerity. With kindness, she addresses the importance of a personal vision, mutual support, and the strength of daily effort—qualities that, according to her, are essential to bringing a project to life, well beyond a simple business plan.

Through this book, Sarah Poniatowski does not offer an autobiography, but an authentic and intimate guide to instill in everyone the confidence to believe in their ideas.

We are honored to introduce it to you and hope that it will inspire you as much as it inspires us every day at Maison Sarah Lavoine.

A look back at the book launch party on Wednesday, November 6th at the flagship store on Place des Victoires