For twenty years, Maison Sarah Lavoine has been coloring French interiors with its distinctive style. After opening points of sale in Paris, Lille, Bordeaux and Nice, Maison Sarah Lavoine crossed the border and set up in Belgium. It is in the heart of Brussels that it chose to open its first international boutique.
This is a major first for Maison Sarah Lavoine: the design and ready-to-wear brand is setting up in Belgium, and more specifically in Brussels: “Taking on the Belgian market is an important step, an accomplishment.
Belgium continues to make a significant mark on the history of design and architecture. We are very proud to be able to coexist with the great names and approach this installation with humility.
The new Maison Sarah Lavoine boutique is located at 8, place Georges Brugmann, in the Ixelles district of Brussels (Belgium).
The choice of the district was carefully considered. Far from the obvious location on Avenue Louise, Sarah Poniatowski had in mind the municipality of Ixelles and more particularly Place Georges Brugmann for its century-old architecture, its proximity to artisans, antique dealers, and gallery owners. "This "village in the city" spirit particularly appealed to me. This Brussels pied-à-terre is an opportunity for us to offer our customers a more immersive experience of our world, which we want to be elegant, warm and colorful."
In this 92 m2 setting, the decorator's talent as a colourist is fully expressed. The unusual volumes of this long space are highlighted by a warm and contemporary mix of Chinese Tea, Honeysuckle and Almond. Essence sideboard, Noto mirror, Bozzolo armchair, Léo pouf and also Sicilia tableware: The objects and pieces of furniture that have made the brand successful are now within sight and touch of all Brussels residents.
Present in around twenty countries via its reseller network, Maison Sarah Lavoine distils its style throughout the world. Mainly achieved in retail, its turnover of 25 million euros is of course deployed in architecture and also in digital, in wholesale. It must be said that the pieces with their mixed and elegant looks, manufactured mainly in France and Europe, have something to seduce.
